Athlete site + shop for an LPGA leader.
A full brand site and eCommerce build for Lexi Thompson - eleven-time LPGA Tour winner, major champion, and multi-time Solheim Cup veteran. Designed and shipped in 2020 as part of RTW's media partnership with USA Today / Gannett.
Project overview
The brief came through our partnership with USA Today / Gannett, who carried Lexi as a featured athlete and bundled a new official site into the wider media arrangement. The previous site was dated, slow, and did not carry the brand of a player ranked in the LPGA's top tier.
We rebuilt the whole thing - home, news, schedule, gallery, sponsor pages, and a full WooCommerce shop for signed merchandise and apparel. Designs were laid out in Adobe XD, the build sat on a custom WordPress theme, and the visual direction leaned into clean editorial photography over heavy chrome - the look an athlete actually wants when fans land on the page.
The site is no longer live; sponsorships and management arrangements shift over time and athlete sites tend to follow. We are keeping it in the portfolio because the work and the name still represent the kind of brand reach this studio runs with.
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Project details
We design sites for people with audiences.
Athletes, founders, public figures - when the site is the brand, the design and the eCommerce both have to feel right. We have done that work, quietly, through media partnerships and direct briefs.