iA Innovation Associates is one of the leading specialists in pharmaceutical distribution automation: deep technical expertise, long client relationships, and a website that did not reflect either. RTW was brought in to rebuild the digital presence from the ground up: a modern enterprise WordPress site, a structured whitepaper library for pharmaceutical automation content, and an automated delivery system so enterprise buyers could request and receive materials without a sales rep in the loop.
iA Innovation Associates has spent years building a highly specialized reputation in pharmaceutical distribution automation: helping health-system clients reduce manual processes, improve compliance, and modernize dispensing infrastructure. The expertise was real. The website was not doing it justice. It had an outdated design, no structured way to surface the whitepapers and educational content that proved the expertise, and no mechanism for prospective clients to request those materials without going through a manual sales process.
RTW was brought in to do three things simultaneously: redesign the corporate website to reflect the sophistication of the business, build a structured whitepaper library that organized iA pharmaceutical automation content into a searchable, navigable system, and automate the delivery workflow so enterprise buyers could request materials through a form and receive them immediately.
The result is an active engagement that launched in 2021 and continues under retainer. The gated whitepaper flow lets prospects submit a form, receive materials automatically, and enter the lead pipeline without friction. The corporate site was rebuilt in WordPress with a conversion-oriented UX and a responsive layout designed for the B2B decision-makers iA needs to reach.
The existing website did not reflect the credibility of the business. It needed a ground-up rebuild with modern B2B design, clear content hierarchy, and a frontend that communicated pharmaceutical automation authority.
iA had deep technical whitepapers that were valuable to prospective clients and no reliable way to surface them. Prospects either did not know the materials existed or had to go through a manual request process. The whitepaper flow needed to make gated content discoverable with a single-step form that felt frictionless rather than like a sales trap.
Manual whitepaper fulfillment had to be replaced with automated email delivery: form submission triggers delivery, no human step required, and every request is captured for follow-up.
A whitepaper library with no navigation structure is indistinguishable from a file dump. The taxonomy needed to match how pharmaceutical automation buyers think: by topic, use case, and distribution type.
Enterprise buyers review technical content on desktop and mobile. The layout had to serve long-form content, credibility-building design, and clean form interactions across devices.
The automation layer had to be invisible to the user: one clean form and a delivery email, with all validation, lead capture, and delivery logic handled in the backend.
iA value to prospective clients lives in the expertise documented in their whitepapers. Every design and technical decision had one job: make it easier for a qualified buyer to find that content, request it, and receive it immediately.
Reviewed the existing site, audited the whitepaper library, mapped lead-generation requirements, and defined the content taxonomy and delivery workflow before design or development began.
Designed the corporate homepage, whitepaper index, gated landing pages, and lead-gen forms with a credibility-first enterprise audience in mind.
Built the site in WordPress with a custom theme aligned to the designs, responsive layouts, maintainable content types, and page templates.
Built the whitepaper library with taxonomy-driven navigation, dedicated landing pages, and gated request forms. The content library is manageable by iA team and built to grow with new publications.
Engineered the delivery pipeline: form submission triggers a validated request, sends the whitepaper immediately, and captures the lead for follow-up.
Tested the full delivery pipeline across devices and email clients, verified every request form, launched in 2021, and moved into active retainer.
The whitepaper library is where iA pharmaceutical automation expertise becomes usable for enterprise buyers. Technical materials are organized by topic and distribution type, each with a dedicated landing page and a gated request form. The library is built to grow: iA team can add new publications without developer support, and the taxonomy keeps the experience navigable as the content scales.
WHITEPAPERS - GATED
An enterprise buyer fills out a resource request form and receives the whitepaper by email immediately, automatically, with no human in the loop.
AUTOMATION - INSTANT
The corporate site was rebuilt to reflect iA as a senior specialist in pharmaceutical distribution automation with a serious health-system audience.
B2B - WORDPRESS
01 / Corporate homepage - enterprise B2B redesign
02 / Whitepaper library - gated content hub
03 / Whitepaper request form - gated content access
04 / Automated email delivery - triggered workflow
05 / Mobile layout - responsive enterprise experience
06 / Lead capture - form to pipeline integration
A site that does not reflect the expertise of the business it represents is leaving leads on the table. If your admin is slowing your team down, or your lead-gen workflow is still manual, we would like to hear about it.
