There was once a day and an age when marketing was done on foot: salesmen walking from door to door selling air conditioners or refrigerators or whatever the latest hottest pack of cigarettes was. And then billboards were introduced and companies began plastering...
Search Engine Optimization
Advantages of Using Google Plus to Post Ads Similar to Facebook Ads
Optimize Your Google Maps Listing for Local Search Traffic
Recently Google has been making lots of changes with their local listings product including consolidating their 3 (yes there are 3 separate products) into Google Plus. Contrary to what many think or have been misleading about the Google Maps listings, here are the 3...
Fixing Bob Simon’s Computer
When my wife and I moved to Reston in 2006, we knew very little about the founder of this community: the man, the myth, the legend named Robert Simon, Jr. We simply wanted to get out of the traffic and the hustle and bustle of Arlington. We liked Reston. We liked the...
Optimizing Visibility through Google Places
On February 5, 2014, Google released an update to its Google Places service that identifies several thousand categories and translates them into supported languages and varying customs. Business owners now have thousands of categories to choose from when setting up...
New Changes Keeping Google Places Relevant and up to Date
Google has recently made some changes to the Google Places section of its website. These changes may not be obvious but they are expected to make it easier for users to find information about both international and local businesses. Google recently sent out a 3-week...
Optimizing Your Google Plus Business Listing
Google Plus is slowly working its way into our lives. Despite our trying to ignore this social network as much as possible, Google has started making big changes to give us little to no choice. On Youtube.com you now post as your Google + personality when commenting...
Importance of Google Authorship with a Brief Tutorial
Google authorship is best applied to websites that have consistent content from one or more authors (real people). Google wants to promote people’s content using their Google + social network. They do this by showing the author’s headshot next to the Google listing...
HD Google Virtual Tour as Google + Content
Recently I’ve been helping companies build up their Google + (previously Google Places) pages because of the signals from Google about local being important. You can get to the top of the Google search by being in the hyperlocal area of the search query. So “Reston,...
Why Social Media Marketing Is the Next Big Thing in SEO
The ways of SEO are constantly changing to keep up with the consistently modified algorithm for Google and other search engines. One of the major implementations in recent Google algorithms is the importance of social signals. This means that a website is weighed more...