There was once a day and an age when marketing was done on foot: salesmen walking from door to door selling air conditioners or refrigerators or whatever the latest hottest pack of cigarettes was. And then billboards were introduced and companies began plastering their brands across large signs as potential customers sat bored in traffic. When the television became the latest fad in the 1950s, advertisements were more on the visual: what would keep attention spans held and sell to large amounts of audiences visually. For a while, this worked. Customers would call up companies ordering products they saw on the television, caught by a buy-one-get-one-free ad they saw. When the Internet came along, customers began to shop online and businesses found ways to market their brands on the peripheral of web pages. Soon viewers got smarter—they found ways to block out television ads, as well as online ads. Television shows can now be prerecorded and commercials are skipped right over; Internet marketing goes straight into the spam folder of an inbox.
But thanks to the new age of the Internet, companies have found a relatively solid way to market—on social media platforms. Audiences and targeted clientele are already there waiting and customers just have to sign up or click like, if they like the products. And with social media developing so rapidly—from Facebook and Twitter to Instagram, LinkedIn, and Vimeo—companies have to stay on top of their game and figure out what will work. Instead of selling products, companies are now using social media platforms to explain products more easily and accessibly and to personalize their company to audiences through an online visual narrative. But if you really want to amplify your content and make sure you’re casting as wide a net as possible, you’re going to need to learn the ways of the social media sales funnel. Here are some tips to begin: