Blogging is the action of writing on or for a blog. This can be considered a form of personal expression, a way to build a digital presence, or even used as one of the strongest marketing tools available on the web. The art of blogging creates a tone of perspective from a desired standpoint. Over the years, blogs have shifted from simple journal or dairy-style pages to full-blown multi-angled, visually designed, fully researched marketing machines and not only does blogging for your business let your consumers and visitors know that you are up-to-date with your industry standards, it also lets search engines see that your page is being refreshed with valuable organic content, vital to SEO and SERP results.