Websites with fresh unique content are search engines’s best friends: they always end up at the top of the search results, provided that their content is also relevant and of good quality.
In 2012 the importance of fresh unique content is even greater than it was in the previous years. That’s because of Google’s late 2011 fresh content update, and the general preference all major search engines are giving websites frequently updated.
The Google Crawler Likes Fresh Content
The Google crawler is constantly on the lookout for fresh unique content. The more fresh unique content you add to your website, the more frequently the crawler will visit your website.
What’s more, when the crawler finds fresh content regularly, it will shorten the interval between his visits to your website. On the other hand, if your content remains the same for weeks, it becomes stale, and the crawler will come less and less frequently.
The more often you add fresh unique content to your website, the quicker will your content be indexed. And when your content has also value, the higher your search engine ranking.
The Benefits of Fresh Unique Content
A few minutes of web surfing after keyword searches with Google will show you that all the high-ranking websites, the ones which are displayed in the first page of the search results, are regularly updated.
The big websites are updated daily, the smaller ones only every few days. But they all add fresh unique content on a regular basis. And because of this, the stay on top.
Here are five obvious benefits of fresh unique content.
- Search engine crawlers will visit your website more frequently, meaning that your new content will be indexed quicker, possibly before that of the competition.
- Your website will gain authority, provided that the fresh content is relevant to the mission of your website.
- Your website will be perceived by both search engines and users as a useful resource, and will consequently be ranked higher and referred to more often.
- When social functions are enabled on your website, social media users will be more likely to share your content with Facebook, Twitter, and other social media, which will result in a popularity boost, and possibly in a higher search engine ranking.
- Your users will return to your website more frequently to check the latest content you’ve added.
Fresh Unique Content Is Key
The importance of fresh unique content for your website cannot be stressed enough. It’s essential for your website to be popular.
To get more fresh unique content to your website, you can hire freelance writers. Also, you can create a blog section on your website, and update it at least every few days.