WordPress is one of the most popular content management systems on the web because of its accessibility and versatility. While essentially straightforward, it comes with a plethora of features available through plugins, widgets, and templates that significantly enhance it beyond its core features.
For small businesses wanting to establish an online presence, WordPress is an obvious choice.
Easy to Set Up and Maintain
WordPress has been designed to be easy to set up and use even for people who have little or no technical knowledge whatsoever. From registering an account to setting up a website to adding and updating content, all is simple and straightforward.
This means that average small business owners can maintain a WordPress-based website by themselves, without having to enlist the services of a website admit or web developer. WordPress lets you change the theme of the website, the layout, the widgets, and the way your content is presented all by yourself.
Flexible Content Manager
Adding content to your WordPress-based business website is super easy, whether it’s videos, images, audio, or any other multimedia. What’s more, the platform lets you enable other people to add content as well. For example, you can have your employers contribute content, and do it from their own unique users’s profiles.
On top of that, WordPress comes with a commenting system that increases user interaction, helping you maintain a fresh website. And having a fresh website is crucial if you want to reach the top of search engines.
SEO Friendly
WordPress has a big advantage over other content management systems: it comes out of the box with good SEO. This means attaining a high Google ranking for your keywords becomes easier. The CMS is optimized for search engines, making it excellent for business websites that build their content around relevant keyword phrases.
To further boost your WordPress SEO, purchase a premium theme and add the All-in-One SEO Pack, or powerful SEO plugin from the official WordPress Plugin Directory.
Extensive Customization
As of March 2012, there are over 18,000 plugins in the WordPress Plugin Directory. Many of those plugins can add to the functionality of your website, making it more interactive, and ultimately, more appealing.
Among these plugins stand out those that let you add social functions to your website, making it possible for visitors to share your content on social media websites like Facebook, Twitter, or StumbleUpon. The more buzz your content generates on social media websites, the greater your online reputation and the higher your Google ranking.
WordPress Is Free to Use
But probably the best thing about WordPress is that with all its features, it’s still free. That’s what makes it the ideal platform for small businesses. Any small business owner can download the software and set up a business website without paying anything, except for the hosting costs, if they choose dedicated hosting.
The high quality of the platform combined with its ease-of-use, make it possible for any starting small business to establish quickly and freely an online presence, by creating a website that looks professional and that can easily be maintained. That’s why WordPress is a great platform for small businesses.