Link building has always been an important part of ranking well in Google. This is something that will never change as it is one of the few effective ways for a website to be assessed based on its true authoritativeness. Google has a complex algorithm that allows for websites to be ranked in accordance to the links that are built. Poor-quality links can have negative effects, and high-quality links can make your website rank better. As a result, you want to use the best link-building strategies to maximize your link quality so you can rank as best as possible for any keywords and web pages.
Tip #1—Avoid Any Low-Quality Links
You should never link to low-quality and spammy websites as well as to sites not related to your niche if you plan to have a successful and highly-ranked website. Make sure to check the website before you link to it as it may happen that the site is blacklisted by the search engines or even banned. Linking to such websites can lower your ranking significantly.
Tip #2—Diversify Anchor Text and Link Ratio
When doing link building, a good technique is to diversify your anchor text and link ratio. For instance, if you are trying to rank for a strong keyword then you are probably using only that keyword in anchor text with the high-quality links. With the latest Google updates, it’s not advised any longer to majorly focus on a single keyword, but rather have many different keywords in your range of anchor text links. Having links of various anchor texts and ranking values provides a more authentic presence.
Tip #3—Avoid Reciprocal Linking
Reciprocal links used to be popular in SEO as they were much easier to get and you could exchange links with websites of similar ranking. This would make it easier for a website to go up one or two ranks in Google PageRank and it would build a link base that made the website better for ranking. However, this is no longer the case and reciprocal linking should now be kept to a minimum. While not certain, it may also be viewed as a potential link trade or sale, which is something that Google is trying to cut down on.
Tip #4—Avoid Paid Links
In relation to the last sentence of Tip #3, it is important that you avoid any paid links. Google has made statements that they do not value websites that use paid links. It is not fully understood how they would go about finding these links. However, it is recommended that you at least buy any links in marketplaces where they are sold off to the masses. These are likely detected much easier in Google’s algorithm. If you have a direct contact with a great website that does not generally sell or give away links, then you could negotiate something but this is entirely up to you.
Tip #5—Diversify Link Types
You will want to have a diversity of link types, such as authority, directory, .EDU/.GOV, article bio, profile, and press release links. Authority links are of utmost importance as they provide great relevance to your niche. For instance, a website on Los Angeles Lawyers would see great results if it were linked in an official database of lawyers in the state of California.
Directory backlinks are often through article directories and this allows for ranking easily on their site with relevant keywords and having relevant anchor text backlinks. You may be able to manually get .EDU or .GOV backlinks but they are often bought, so be careful with those. Article bios are great as they allow you to be an authoritative figure in your niche. Forum profile links are no longer highly valuable, but they are still a good indicator of authoritativeness. Press release links are definitely great though and will have tremendous SEO results if published by the right websites.
Tip #6—Follow Links
Some beginners make the mistake of thinking that any website will create a live backlink to your site. It may make the link visible, but it does not mean that Google will even notice it. You want to avoid nofollow backlinks as they have no real value for link building purposes. Make sure that any forum or blog does not use the nofollow tag. You can even use search features in Google to make it easier to find any dofollow blogs or forums that are relevant to your niche. Still, most follow links from forums and blog posts are not incredibly powerful so they should not be the primary focus for your website’s link building strategy.