Pingback in WordPress refers to a way in which other bloggers get notified when you linked to their post on your site. By enabling pingback on the site, one can easily keep a track of all the people who are linking to the article. By using pingbacks, one can manage the comment section effectively. It is also popularly known as trackbacks. If the blog you are linking to has pingback enabled then they will receive a special type of comment which will display the URL of your page to which his post is linked.
By enabling pingbacks on the site, one can also receive self-pings on their site. Self-pings refers to those pingback messages that one receives from his own site. It generally occurs while creating internal links.
One can easily allow or disallow the pingbacks from the discussion settings of the administrative panel. Pingbacks may seem like the easiest way to build up link profiles but some people can spam it if you don’t monitor the pingbacks regularly.
Everyone is aware of the fact that to excel in the search engine optimization result page (SERP), it is essential to have more links to your blog and, pingback in WordPress works as a great link building tactic. To ensure pingbacks only add more value to your site, one should use pingback with caution as low-quality pingback links can have a bad impact on your ranking on search engines.