WordPress, WordPress, WordPress. How often have you heard that name lately? The business world is abuzz over WordPress and you’re probably here to find out why. What makes WordPress so unique and how is it different from any other digital fad that has come and gone from the digital stage? To answer these questions and help make things clear, here are eight reasons why WordPress is taking over the business world.
1. Easy to Use
The first reason that WordPress is becoming more and more prevalent in the business world is that working with WordPress is a cinch. As long as your employees have a basic understanding of computer use, if they’ve ever used Facebook or email they won’t have a hard time learning how to use WordPress. Administrating user website permissions and posting new comments and pages is insanely easy to do and you don’t need to go out and hire an HTML and web development expert to acquire a beautifully designed and published website.
2. Simple Upgrades and Enhancements
If you choose to create and design your own site, you will be responsible for updating the site to close up any security flaws and for performing your own enhancements. That might mean some downtime for your website where your customers can’t access any of your information online, which can be inconvenient. WordPress releases regular updates to tighten their security and to fix bugs and flaws in their systems. You can take advantage of these updates without any downtime and with minimal inconvenience to your business.
3. Social Media Integration
WordPress helps businesses keep up with social media trends and stay relevant through integration. Do you have a Twitter account? WordPress has a Twitter feed that can give your site visitors live time updates on your latest tweets. Do you have Instagram? WordPress has a gallery of all your latest photos to share and to increase name recognition. WordPress keeps your marketing campaigns, brand image, and websites all in one place so that visitors can easily navigate back and forth and stay updated with all the great work you are doing.
4. SEO
Every business wants to hold the prominent spot at the top of Google’s search results. That link is the first thing that Internet users will click on to bring them to your site and to all of your information. WordPress was designed to be SEO friendly and to use techniques and strategies to boost your site ahead of the competition. If you develop your own website independently, you have to be aware of all the general SEO rules and teach yourself an entirely new form of marketing.
5. Cost Friendly
Acquiring the WordPress build and file set doesn’t cost businesses extra money, as it would to hire a designer or additional staff to accomplish a web development project. Businesses do still have to pay for hosting and the cost of employee labor but a tool like WordPress helps cut down on these costs and minimize them wherever possible. With the extra money, companies are able to direct their efforts to other forms of marketing or to improving their products and services. As a result, customers are happier and business has room to expand.
6. Built-in RSS
WordPress comes with a built-in RSS feature that permits individuals to keep up with your website updates. In addition to social media integration, this is vital to staying relevant with consumers and site visitors. That means that whenever the visitor is on the web browsing, even if they aren’t visiting your site, your updates and information will show up for them to read. This draws customers in and brings them back to your site for another purpose. Repeat visitors are far more likely to generate revenue for you or your business by purchasing services or products.
7. Eager Support
Developers and users in the WordPress community are numerous and because the platform is an open-source project, they are far more likely to feel a sense of ownership and are willing to help others fix site-related problems or to answer common questions. WordPress is taking over the business world because this degree of eagerness and availability of support also helps to lower costs and demand for IT specialists and allows companies to reach out for free to other WordPress users.
8. Customer Outreach
Last but not least, WordPress is taking over the business world because it is one of the best sources for customer outreach. Not only does WordPress combine all of the perks and benefits described above to customers regarding social media and RSS feeds, but it also gives companies the ability to develop blogs and to reach out to customers on a more personal level. Business no longer has to appear like a money-grubbing entity just looking to take advantage of customers. You can give your brand personality and resonate with customers in so many different ways. If these resources are available to use without a significant degree of implementation, you will be far more likely to take advantage of them. On a website, businesses have to spend significantly more time putting together blogs and customer outreach opportunities that may dis-incentivize the application of resources for that task.