Link building has always been an important part of ranking well in Google. This is something that will never change as it is one of the few effective ways for a website to be assessed based on its true authoritativeness. Google has a complex algorithm that allows for...
Google algorithm is constantly changing and in recent years there have been some huge changes to how it works. SEO used to be very easy, and for some it still is. However, it has become much more complex and difficult to succeed in for the smaller websites and...
Without a doubt, Google is the most important search engine and receives almost all of your SEO efforts. Most of your organic traffic comes from this search engine and getting targeted visitors with the right content optimization can make it a completely invaluable...
We hear it all the time—Facebook is all about content, content, content. It has to be engaging, funny, endearing, entertaining, and most of all, interesting. The problem is, unless you're a retail establishment, most businesses tend to be boring on Facebook. Sure you...
I want to address a common misconception about a website’s home page as the most important landing page (the first page the visitor sees) and how, to the contrary, having in-depth content is important for Google search website traffic. Often there is confusion and...
Google AdWords offers an attractive pay-per-click (PPC) advertising model that helps you get the most out of every dollar you spend on advertising. With AdWords, you pay only when an Internet user clicks your ad and ends up on your landing page. How Google AdWords...
You probably already have a business fan page on Facebook as well as one on Twitter, both of which take plenty of time to manage. In this case, creating yet another social media business page might seem unnecessary. But can you really afford not to use Google+ for...
By using Google's free search tool for local listings, Google Places, you can climb to the top of search results for local searches. Google Places lets you provide essential information about your business, as well as a brief description, images, and directions, so...
Facebook ads can be highly effective in driving traffic to your landing page and this while they are cheaper than Google AdWords. Here's why Facebook ads may be just what you need to boost your product sales. Facebook Ads Are Different from AdWords Ads With AdWords...
With tens of millions of unique visitors every day and with the second most visited website in the world, Facebook can bring your ads massive exposure. Why Facebook Ads Are Effective Facebook Ads can be used to target a specific demographic. While with Google AdWords,...