With tens of millions of unique visitors every day and with the second most visited website in the world, Facebook can bring your ads massive exposure.
Why Facebook Ads Are Effective
Facebook Ads can be used to target a specific demographic. While with Google AdWords, for example, it’s hard to know who actually gets to see your ads, with Facebook Ads you have a good idea of who does, because you can decide who to target before submitting your ads. That means effective advertising, with usually a lower cost-per-click (CPC).
Benefits of Facebook Ads
Facebook ads can have significant benefits for your business.
- Website Traffic Boost
Facebook ads can direct viewers to your website, or landing page, boosting your traffic significantly. Many marketers find that landing pages work best for ads targeting products for businesses.
What’s important to keep in mind is that by targeting specific demographics, Facebook ads can send to your landing page the customers that are most likely to purchase what you’re selling.
- Fan Page Friends Increase
You can also use Facebook ads to direct viewers to your Facebook fan page, with the aim of increasing your likes and number of fans, and consequently the popularity of your brand.
A fan page helps you interact with your customers and build loyalty. Fan pages are powerful because they can be used as platforms to effectively promote new products or services.
- Lower Advertising Costs
Being highly targeted, Facebook ads help you reach exactly the audience you’re aiming for. This advertising efficiency means that you get more value for each dollar you spend on ads.
- Opportunity to Reach Mobile Users
Millions of Facebook users log into their account daily through their smartphones, tablets, or other handheld devices. So your ads won’t reach only notebook or desktop users, but also to mobile users.
- Ads That Stay Longer with Viewers
Facebook users are not passive: they create information. They make up a highly engaged audience, which is clearly reflected by the fact that about half of Facebook’s total users log into their accounts daily.
What this means is that Facebook ads are highly visible and, when inventive, clever, or amusing, quite memorable.
Advertising on Facebook
Facebook ads are highly effective yet relatively cheap. They can help you get more traffic for your landing page, boost the number of fan page fans, and ultimately sell or promote your products and services.