Why is Content Management System (CMS) a must-have?
In the days before CMS, you had to have a developer on speed dial 24/7 for anything regarding your website and the content on it.
Now you can do it all yourself. You can even create an entire website using just a CMS. So, managing content on your website has never been easier. Or faster. Which helps businesses worldwide save bucket-loads of resources with minimal investment.
And an important resource CMS continues to save in business is time. If you’re not sure, here are 10 ways your CMS helps you save time.
1. Quick Website Management
Its ten minutes before the campaign launch, and you hear: We need to update the landing page right now!
How often have you experienced these last-minute changes? Far too often, right?
The last thing you want is to have to call your web developer in a situation like this.
Luckily for you (and your marketing department), your website was created using a CMS. This allows you to make updates and changes to your website as they happen. In real time, and without a middleman.
With CMS, YOU become the boss of your website. Making changes on your own terms. And using just three minutes for the last-minute update, with time left to spare.
2. Anyone Can Manage Your Content
No experience with coding? Not a problem.
That’s the great thing about CMS, anyone can use it. You don’t have to be a code guru to know how to publish content, update blog posts or create pages on your website.
Anyone who knows how to create a Word document will know how to use a CMS platform. Less time explaining how your website works. Less time training staff to use it. And less time before you actually start uploading content.
3. Remote Access to Your Website
Say, you have to update several pages of your website all in one day. But the content will be ready later than expected when the entire office is already home. By allowing remote access, CMS helps keep things on track.
You or one of your staff can easily access the website from home. Not having to worry about where you will upload content allows for greater mobility and speed. And since publishing content with CMS is quick, no one will mind spending a couple of minutes doing homework.
4. Everyone Can Have Access to Your Website
If you think of a website as a social media platform, like Facebook, then you’re Mark Zuckerberg. Your master account has the ability to create and delete user accounts that provide access to the CMS editor.
Depending on the CMS, you can create as few as three, and as many as you want. And this saves you a lot of time since you can have several staff members spending just a couple of minutes a day curating content on your website.
5. You Approve What’s Published
Just because everyone can have access to your website, it doesn’t mean they should have access to the entire website. The best CMSs have approval systems, which provide various levels of access to various users. So any content scheduled to be published must be approved first, ensuring quality and timely task tracking.
6. Sharing Resources Streamlines Workflow
CMS allows all content across the company to be stored and shared at a single access point. By giving everyone access to your company’s entire content database, needless communication is reduced. There is also no waiting since any piece of content can be accessed on demand.
Without worrying where the required material is coming from, the entire workflow is uninterrupted. No time is wasted, and work is completed quicker than before.
7. More Time for Developers
Since CMS is quick to learn and easy to use by your entire staff, it frees up time for your developers. A company which handles WordPress Consulting in Reston says that without the need to curate content their developers can turn their attention to the backend of their website. This goes for your web developers as well, who can now focus on the functionality and responsiveness of your website.
But developing such features isn’t an overnight job. So, developers will still be there to help out, if a problem comes up which only they can solve. So a CMS gives them more flexibility to provide support and grow the technical capabilities of your business, as well.
8. One Update for All Pages
From WordPress and Drupal to Squarespace and Wix, every CMS on the market is database-driven. This means all the data on your website is connected, and any action or update you want to make is performed across the entire website.
Fully-managed WordPress hosting service providers take great care of ensuring this data flow is as fast as possible. So even when you are making a large update across all pages, the process only takes several seconds.
9. It’s Already Friendly for SEO
Search engines like Google and Bing use algorithms to rank your website. Each year they are becoming ever more complicated, turning search engine optimization (SEO) into rocket science.
While that may be true, websites running on CMS have an advantage over the competition. With plug-ins and extensions, website owners can easily optimize their websites to adhere to searchers. A company that provides WordPress consulting services will help you find out just what steps you will need to take.
10. It’s Already Mobile Ready
In February 2018, Google announced that it will move to mobile-first indexing. With mobile searches surpassing those via desktop last year, the news isn’t that big of a shock. Websites will start to get ranked on how they perform on smartphones and other mobile devices.
Luckily this was anticipated by CMS developers, who adapted their systems to automatically scale down websites to fit smaller browser windows. And without the need for a developer to physically scale down your website, you have probably saved months from your developer’s schedule.
There you have it. Ten ways CMS can help you save time with your day-to-day content management. You’ll have to agree, its a perfect opportunity for you to make a switch, and save ten times more time than you used to.