The use of digital signage is becoming widespread in various fields. Small business owners are particularly likely to profit from using high-quality digital signs. In Reston, digital signage is experiencing a growing demand.

But what exactly is digital signage? What do you need to know about it? Here are some of the most frequently asked questions about digital signage services.

1. What Is Digital Signage?

Digital signage is a type of electronic content display. It is mainly used for advertising and for giving customers information.

So what is a digital sign? It can be an LED, plasma or LCD display. In some cases, digital signage also appears on tablets.

The content of the sign varies. It can be text, image, animation or video. In some cases, digital signage comes with audio content too.

Using digital signage gives businesses an opportunity to communicate with their customers.

2. What Makes Digital Signage a Good Choice for Advertising?

High-quality digital signage can be a great way to attract attention.

According to a study done by Arbitron, 70% of people in the US have noticed a digital video board in the past month. But just noticing a digital video board isn’t enough. Around half of the people involved in this study remember specifically seeing an ad. Most people spent a longer time observing a digital video board than a billboard.

The Outdoor Advertising Association of America surveyed 1,256 people from across the US. 71% of respondents said that digital signage stands out more than online advertising does. Additionally, digital boards are likelier to inspire people to make impulse purchases.

3. How Can You Use Digital Signage to Improve Customer Service?

Setting up digital signs is good for more than just advertising. It can help you deliver information to your customers in a helpful and non-invasive way.

Many restaurants switched from traditional menus to digital signage. Using menu boards gives you the option to make alterations every day. Customers appreciate having easy access to up-to-date information.

Video walls and wayfinding screens are also good for creating a connection with your customers. Some companies use digital signage to give information about sales or discounts.

4. Is Digital Signage a Good Investment?

Digital signage requires an initial investment. However, it is cost-effective in the long term.

Printed material is a constant expense. High-quality flyers and promotional material are pricey to make. You should also keep in mind that a significant percentage of flyers never get read.

If you use digital signage, you can make alterations easily and at no cost.

5. What Is the Future of Digital Signage?

It’s clear that digital signs will become more complex and widespread in the future. What kinds of changes can you expect?

In the near future, responsive content will become more popular. Additionally, digital signs will come with a narrative instead of just a one-shot message. There will also be crisp, high-quality display options at an affordable price.

In Closing

Are you looking for a way to make your business stand out in a crowd? Digital signage can leave a lasting impression on your prospective customers.