Choosing a digital menu screen may seem simple at first glance. In reality, the process is not that easy. Finding the perfect fit depends on multiple factors such as size, customer base, your business, advertising needs, etc.
Although there is a lot to consider, there are some tips and tricks that can end the search quickly. And, these should also help you when its time to push certain products.
We’re talking of course about ease of use, screen size, resolution, display type, and refresh rate. Once you’ve got these down, the optimum choice becomes quite obvious. Following this compact guide should help you find the right solution for your business in no time.
Ease of Use
If you’re looking for a digital menu screen in Reston or anywhere else, make sure it is easy to install. You would be surprised how complicated some screens can be. Some software applications are equally tricky to implement and use.
You want your digital menu screen to be customizable but without much effort. Pressing just a few buttons should be enough to replace items or modify the description.
In terms of ease of use, you should also consider integrating deals, specials, and promotions. The easier the digital menu screen is to manage, the easier it becomes to do targeted advertising.
This allows you to push certain products by making them stand out from the rest. Whether you’re doing it on a daily basis or as a seasonal event, it doesn’t really matter. It should be easy for any member of the staff to perform.
Also keep in mind that the clearer the digital menu screen is, the less you have to spend on training employees. This is true for any type of business you might be running, be it advertising or sales.
Performing updates such as changing prices, item names, and availability should also be done fast. This means that you need highly customizable software. Even so, it doesn’t have to be complex to be highly adjustable.
Because the digital menu screen is a form of direct interaction with customers, size is important. You want everyone to be able to see the menu. This means you have to take into account multiple angles, viewing distance, and the number of menu items.
When it comes to the number of items you list on the screen, there is no right or wrong answer. As long as its clear about what you’re selling, what its like, and how much it costs, you’re good.
A digital menu screen can be packed and still be useful. It often comes down to software customization and on-site placement.
The resolution is equally important. A 720p digital menu screen in Reston might be appealing from a financial standpoint, but 1080p should be the norm. It has superior quality in both graphics and text.
A 4K digital menu screen is also an option but it doesn’t come cheap. Also, there is no real difference in the required software and ease of use in general. The only difference is in the image quality.
For display types, you can choose between LCDs and LEDs. LED screens seem to be more popular these days. They are typically lighter and thinner than LCD screens.
This will make them easier to install and save plenty of space. They also tend to use less power which saves on utility bills. When it comes to image quality, its hard to tell the difference between the two.
The refresh rate is probably the last thing anyone thinks of. Although it may seem unimportant, its a big deal in digital signage. Not all menus feature static content.
The refresh rate should be 60Hz at a minimum. This will allow crisp and quality images. It will also allow for quick video transitions and animations.
If you plan on running ads or deals that use animations, this is very important. It’s easy to lose a customer’s attention with a slow or faulty display.
Your digital menu screen search shouldn’t take too long if you follow the previous steps. Sometimes you might even get by with small screens that are highly customizable. The ease of use is by far the most important aspect for you, your staff, and your customers.
However, getting things done perfectly on the first try is important. It can save you a ton of money and help establish a credible and reliable brand. Your perfect digital menu screen in Reston is not that hard to find once you know what to look for.