For WordPress Google Analytics acts as a web analytics service powered by Google that is used to track and report WordPress website traffic activity. Google Analytics was launched in 2005, shortly after Google acquired Urchin.

In WordPress Google Analytics is one of the most used website analytics services on the internet by digital marketers and SEO experts. Numerous digital analytic services on the web are powered by Google analytical data, providing a premise to expand and explore deeper possibilities.

Digital marketing agencies use data from Google analytics to gain insightful knowledge on SERP activity and when coupled with other services, such as Google‪s Keyword Planner, and AdWords, marketing agencies turn to SEO techniques to gain rankings.