A blog includes a series of content on a website. Blogs can be used by either individuals or organizations and are generally informal and have a common theme. Since the emergence of blogs, their roles and developmental evolution have become a centerpiece and focus in many content related plans as a way to directly provide instant value to consumers. From what started as a journal or a way to express thoughts, has become a platform where post must be SEO optimized to ensure ranking and they must also be optimized for visual aesthetics for SERPs and other marketing aspects. Blogs are the basic block of blogrolls, which are a part of a much larger entity of blogs known as a blogosphere, where all blogs, no matter industry, niche, or voice, appear and remain a part of.