Keyword Targeting

Online Marketing and Content Writing ServicesThink for a minute about how you search the web. You probably do a search, look at the first page and if you don’t find what you’re looking for, you go back and try again. You may go to the second page, but usually it’s the first, and usually only the top few entries gain interest enough for you to click on. This is how your customer is searching as well. This doesn’t mean that the information on the next pages is less valuable, but in order for potential customers to see it, you have to work the system.

How do you do this? Two words: Keyword targeting. By finding out what people are searching for and integrating them into your site in a natural way, keyword targeting can get your site to the first page of the search engines, and even better, to the top of the first page where most people are likely to click.

The good news is that you don’t have to know how to do this because we do. Using information about your business and from your website, we can use keyword targeting to make sure you get the traffic your business needs to thrive. Don’t have a website? That’s okay too. We can help you choose the right domain name, and put the right information out there so your customer will see it. When used in conjunction with Google Ads, you significantly lower your cost per click as well.

It doesn’t matter how good your site looks or what services you offer; if you’re customers aren’t seeing it, it’s not serving its purpose. Contact us today to set up keyword targeting to take your site beyond your expectations.

Setting up a website for your business is critical in this day and age.  With our content writing services, we can help create interesting and appealing content for your site that will make your customers want to come back for more.

 

Keyword Targeting

You might not realize this, but every word that is on your site should serve a purpose, whether to engage your customer, raise your site in the search engine rankings, or advertise for your business. There are a variety of ways to get the right content, from doing it yourself to hiring an in house content writer. These methods can be expensive and time consuming and if not done right, can cost money and time, something most businesses don’t have to waste. When used in conjunction with proper SEO techniques, the right content can boost traffic as well as business.

In addition to web content, we can help you write newsletters on a regular basis, as well as press releases, and more. We can help you make sure whatever it is that your customers are reading gets your message across as quickly and efficiently as possible, gaining you more traffic, better customers and more revenue for your business.

Don’t waste time with content that doesn’t deliver the punch you need. Contact us today for more information on our content writing services so that your customers are paying attention to everything you have to say.

WordPress vs. Squarespace: The Key Differences You Need To Know

Posted by on May 16, 2014 in Business Technology, Help Articles, Website Development, Website Development | Comments Off

WordPress vs. Squarespace: The Key Differences You Need To Know

A website is an investment that costs money and time to produce. Choosing the right tools to develop that investment will, in turn, increase business value and eventually pay off. WordPress and Squarespace are the market’s two most prominent tools for developing websites and managing online content. Both will help you get your website operational without the need for much development experience.  Here are some key differences between the two that you need to know when making your initial set-up decisions. Pricing Model The first major...

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WordPress vs. Drupal: The Top Five Differences Between Two Great Platforms

Posted by on May 13, 2014 in Business Technology, Help Articles, Newsletters, Website Development, Website Development | Comments Off

WordPress vs. Drupal: The Top Five Differences Between Two Great Platforms

WordPress and Drupal are two of the most popular open source content management systems on the market, and rightfully so. These two systems have made it possible for casual Internet users with limited knowledge of website coding and design to pursue their online trades by providing a platform that is easy to use. By maintaining the professional appearance and capabilities of many of the larger websites, WordPress and Drupal have effectively taken away the barrier to online expansion. But what is so different about these two systems? After...

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Should You Pick Drupal or WordPress? Four Questions To Ask Yourself

Posted by on May 9, 2014 in Business Technology, Help Articles, Newsletters, Website Development, Website Development | Comments Off

Should You Pick Drupal or WordPress? Four Questions To Ask Yourself

Stuck on whether to choose WordPress or Drupal for your web platform needs? Both open source platforms are strong market contenders with individual strengths and weaknesses but which one is right for you?  Before you align with one or the other, here are four questions to ask yourself that can help point you in the right direction. When Do I Need the Site Finished? Are you in a hurry, working within a limited period of time? WordPress on average takes around 5 minutes to download to a host service, sometimes even faster if your hosting...

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The Top Five Reasons To Use an Open Source Platform for Your Website

Posted by on May 6, 2014 in Business Technology, Help Articles, Newsletters, Website Development | Comments Off

The Top Five Reasons To Use an Open Source Platform for Your Website

WordPress, Drupal, and Joomla! are three of the most recognized open source platforms for developing websites. If you are looking to set up a new website, you might be wondering why anyone would develop a website, including WhiteHouse.gov, using these open source platforms as opposed to paying for a professional service. If something were to go wrong, who would you call to help reduce the risk of web down time and inconvenience to your site visitors? To help ease your fears, here are the top five reasons to pick an open source platform for...

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Why You Should Never Use Hibu for Your Business Website

Posted by on Apr 30, 2014 in Business Technology, Help Articles | Comments Off

Why You Should Never Use Hibu for Your Business Website

Going back to the days of hefty phone books, you might recall the name ‘Yellowbook,’ or at least the image of a thick yellow book sitting on your front porch. Since then, Yellowbook has expanded to incorporate a webhosting company, known as Hibu, that offers custom websites to businesses interested in showcasing their services. However, much like Yellowbook ran its course near extinction, Hibu is following a similar path. Despite some of the seemingly excellent promotions being offered by Hibu, here are some reasons why you should never use...

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Eight Reasons Why WordPress Is Taking Over The Business World

Posted by on Apr 25, 2014 in Business Technology, Help Articles, Search Engine Optimization | Comments Off

Eight Reasons Why WordPress Is Taking Over The Business World

WordPress, WordPress, WordPress. How often have you heard that name lately? The business world is abuzz over WordPress and you’re probably here to find out why.  What makes WordPress so unique and how is it different from any other digital ‘fad’ that has come and gone from the digital stage?  To answer these questions and help make things clear, here are eight reasons why WordPress is taking over the business world. 1.       Easy to Use The first reason that WordPress is becoming more and more prevalent in the business world is that working...

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Optimize your Google Maps Listing for Local Search Traffic

Posted by on Apr 21, 2014 in Help Articles, Search Engine Optimization | Comments Off

Optimize your Google Maps Listing for Local Search Traffic

Recently Google has been making lots of changes with their local listings product including consolidating their 3 (yes there are 3 separate products) into Google Plus.  Contrary to what many think or have been mislead about the Google Maps listings, here are the 3 different products there are combining into 1: Google Plus Listings (https://plus.google.com/107031953928560893654/about?gl=us&hl=en) <—New location for Google Maps listings and everything social, etc all in one place. Google Places for Business Listing...

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Fixing Mr. Robert E. Simon’s Computer

Posted by on Apr 3, 2014 in Business Technology, Computer Repair, Help Articles, Search Engine Optimization | Comments Off

Fixing Mr. Robert E. Simon’s Computer

When my wife and I moved to Reston in 2006, we knew very little about the founder of this community: the man, the myth, the legend named Robert Simon, Jr. We simply wanted to get out of the traffic and the hustle and bustle of Arlington. We liked Reston. We liked the trees and the outdoor activities that it offered. It was also a good time in our lives, having just gotten married, to buy a home together in a community where we could start a family. We soon fell in love with Reston. We loved the Reston culture and the people that live here....

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Using Google Maps Offline

Posted by on Apr 1, 2014 in Help Articles | Comments Off

Using Google Maps Offline

If you have just updated your Android device to the new Google Maps 7.6 version, you may know that this version has made it very difficult to access the application without an internet connection. You may still be able to get what you want out of Google Maps without having to be connected to a data source or Wi-Fi signal.  This information can be of particular help for travelers using Google Maps outside of their data range or for those who just want to save some of their cellular plan’s data so they can make it through to the next billing...

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Optimizing Visibility Through Google Places

Posted by on Mar 28, 2014 in Business Technology, Help Articles, Search Engine Optimization | Comments Off

Optimizing Visibility Through Google Places

On February 5, 2014, Google released an update to its Google Places service that identifies several thousand categories and translates them into supported languages and varying customs. Business owners now have thousands of categories to choose from when setting up their Google Places profile.  This will help business owners more accurately describe what their business does and it will help users find more specific categories of businesses.  Selecting the right category for your business can  be an important factor in determining whether or...

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